Senior Producer shaping creative campaigns from brief to final launch.

A large-scale immersive art installation at Vivid Festival, built around Samsung Galaxy AI.

I led digital production for Amplify: working with director Chloe DEBRITO and Collider on the live show, an immersive soundscape from Milan Ring, and an interactive moment from Handy Squid that put a Galaxy in every guest's hand. Eleven creators across anticipation, live and post phases, the hero brand film with OneHouse for paid and retail, and motion and stills for the PR drop.

A campaign celebrating Netflix's most popular non-English title ever, rooted in the Korean-Australian community. Partnering with the Korean Consulate, we activated inside the Korea Festival at Fed Square, blending Squid Game and K-culture into a live experience in a venue that doesn't typically allow activations in the upper precinct.

The build: a scaled in-world entrance, a mechanical Young-Hee doll driving a continuous gameplay loop, theatrical choreography and shareable photo moments. OOH ran across the city in the lead-up. I produced end-to-end: Consulate, Fed Square, build partner XO Media Group, and the onsite gameplay team across two days.

An anticipation campaign for the final season of Stranger Things, produced by Amplify across creator content, social, PR and a headline activation. The centrepiece was a VFX Hologauze stunt with VFX studio Synctum and a zoned surround-sound soundscape by Otis Studio running from entry to exit, strong enough that Netflix exported the build to the UK and Mumbai markets.

I led digital production: creator content across the anticipation phase, motion and stills for the PR drop and Netflix Social, and asset coordination with both markets for their local re-activations.

The first-ever Australian National Football Team Collection designed by a First Nations artist. Kamilaroi artist Reko Rennie created the pattern, displayed at the NGV Melbourne before being worn by the Matildas and Socceroos. Amplify produced the campaign for Nike.

I produced the Master Key Visuals: two national teams, two cities, multiple photographers running parallel workstreams across performance and lifestyle kits, working inside both teams' commercial windows. The hero asset had to look like the Matildas and Socceroos were standing in the same room. Credit: Sam Wong, KV photographer.

An immersive art installation at Vivid Festival for Samsung, uniting guests through hopes for the future. Inspired by Galaxy AI, guests contributed a voice message of hope in one of 16 available languages, translated and expressed as light throughout the installation.

I led every touchpoint of the digital experience for Amplify: managing Ta-ku from soundscape through to the original track mixed with guest voices, the hero brand film with Videohead integrated across retail and paid media, six creators across anticipation, live and wrap phases, motion and stills for PR, and welcome video and digital signage across entry and exit tunnels.

A Samsung activation built around the daily commute. Free yacht rides from Manly, Rose Bay and Brisbane wharves, with Galaxy AI in hand and Sydney Harbour out the window.

I led digital production for Amplify: the hero brand film with Videohead across paid and retail, six creators across launch and sustain phases, and motion and stills across all sites for PR, social and Samsung-owned channels.

A reactive campaign celebrating select Nike-sponsored Australian athletes competing at the Paris 2024 Olympics, produced by Amplify across OOH and social media nationally.

Two production tracks. The Matildas shoot, line produced for anamorphic placement, and a bespoke shoot with Emma McKeon, produced ahead of the Olympics as an anticipation asset. When she became Australia's most decorated Olympian in history, the work was ready, celebrated with a light tower projection in her home town.

A five-market campaign for Nike Air Max DN across Singapore, Bangkok, Manila, Kuala Lumpur and Mumbai, produced by Amplify for Gen Zalpha. Three phases: a hero film per market with a culturally relevant creator; 18 creators across the region producing their own Air Max DN moment; and The Unreal Lookbook consolidating all 18 into one film passed market to market, culminating in Unreal Studio experiences across every city during Air Max Week 2024.

I produced across all five markets with director Jonah George and DP Neema Sadeghi, with pre-production, production and post running simultaneously to hit market deadlines.

A campaign repositioning the Snowy Mountains as a year-round destination, produced by Knack Studios for Tourism Snowy Mountains, with creative by JimJam Ideas and DMS.

A four-day shoot in the high country with director Nick Sullivan an